Digital Marketing is the new tactic of Marketing. Many of the students have the misconception that digital marketer needs coding and programming knowledge.you can be a digital marketer without having zero knowledge of coding and programming.their are various Digital Marketing tools available on the web which help you to do a task without many efforts.
Screaming Frog (SEO Spider)
Search engine optimization is the most important module of digital marketing.SEO works towards ranking the website or blog in top pages of Search results.SEO spider is the tool which makes the work easy for us. The SEO Spider is a powerful and flexible site crawler, able to crawl both small and very large websites efficiently while allowing you to analyze the results in real-time. It gathers key onsite data to allow SEO staff to make informed decisions. SF allows you to crawl websites’ URLs and fetch key onsite elements to analyze onsite SEO.
(Source: Screaming Frog)
Social Media Marketing is the latest advertising way many marketers have chosen to promote their products and services. HootSuite and Crowdfire are the digital marketing tools which help you to manage the social media handles and pages of the clients. These digital marketing tools Optimize your Twitter account Follow the right people, unfollow inactive accounts, engage with your fans and followers and keep an eye out for your competitors’ followers. Discovers the content based on your topics and interest. Schedule all your posts in advance and publish them automatically at the best times or at times chosen by you, saving you tons of time and effort, Measures the impact of your social media campaigns.
Google Search Console (Earlier called Google Webmaster)
While doing SEO for a website the most important step is to submit the page for crawling so that the search engine can crawl it and rank it. Google Search Console is the Digital Marketing tool by Google which helps in indexing and crawling the website. Google search console is the collection of tools which helps the domain owner to monitor the website. GSC provides information about search appearance, search traffic, technical status updates, crawl data, crawl errors, suggestions to improve website ranking. Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.
As the Name suggests Google Analytics, it analyzes the website and provides the information to the business related to the traffic demographics, geography, source, time at which traffic is more or less, traffic funnel, No. of visitors on particular pages and much more. We can say Google Analytics is a free Web analytics service that provides statistics, basic analytical and Digital Marketing tool for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.
Email Marketing is the new way of Direct Marketing or we can say Personal selling. Email is one of the first things everyone checks before and after sleep. Emails help in brand building, create the positive image of the Company in the Market and engages the customers. Mail Chimp is the Digital Marketing tool which helps in email automation. Mail Chimp also assists in creating a customized email template. without any coding knowledge.