I am Chetan Pawar, an MBA student I am very much interested in marketing and decided to make a career in digital marketing (DM) and advertising. before starting with DM let us first go through what exactly marketing is, most of the students and people have the misconception that it only means sales and only sales. but it’s not true, marketing has a very vast scope. it is not only about selling the products and services.marketing is about developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segment.
Scope for Marketing students
After completing graduation or post graduation. students can grow professionally in the following fields.some of them requires special skills and creativity and much more.
- Marketing Manager
- Brand manager
- Business Development Manager/Executive
- Corporate sales
- Market Research Analyst
- Sales Manager
- Media Planner
- Product Manager
- DM Manager/Executive
- Advertising Manager
Skills necessary to be a good Marketer
Your Degree will help you to get a Job, but the Skills you have within you will help you to Sustain in a job.
- Strong communication skills
- Knowledge of analytics
- Good understanding of inbound marketing
- Understanding of buyers needs and sales process
- Microsoft Office(MS Word, MS Powerpoint, MS Excel )
- Creative thinking
- A proper understanding of Digital tools, Social Media Platforms etc
- Problem Solving Skills
Advantages of choosing Marketing as a career option
New Technology: Marketing in a traditional way is old school idea. In the 21st century as new technologies are introduced in the market every marketer or organization is trying to use them to reach to their target customers.Social Media is the great example of it. you get to work with trending technology. Customer relationship software, along with social media and analytical tools, enables specialists and researchers to collect and interpret data that direct product, customer and promotional strategy decisions.
High pay: Marketing is a high income generating profession. you may not get a high salary job you have an opportunity to earn the incentives which will surely make happy.
Meeting new people: When you go in the field for your daily activities you get an opportunity to meet new people every day. this people can help you to learn new things which will develop your thinking ability towards the world.
Marketing is really a vast field. there are certain Lessons no business school teaches.